|Received:||4/19/2004 2:20:03 PM|
|Agency:||Federal Trade Commission|
While I applaud your efforts in trying to solve the problem of unsolicited junk mail, proposed implementation of this act is a nightmare. The rules with regard to suppression lists is unworkable for legitimate businesses, and the way in which the Internet works on a day to day basis. Legitimate businesses do require opt-in from their subscribers or buyers; however, they have no control after sending those messages--their customer or reader can rightfully (and want to) forward those messages with their comments to someone else. Creation of suppression lists in themselves become a source of spam, and perpetuate the problem. They become impossible to monitor, and when stolen are a very nice source of valid emails which can them be merrily spammed away, with the perpetrators disappearing into countries which have none of these laws. Legitimate business selling on a commissioned basis to affiliates would be put out of business, because they can't comply with these totally unworkable requirements. And they become subject to very onerous penalties if an enthusiastic customer forwards an email which his friend may not recognize, and labels spam. Don't try to overregulate compliance....the technology moves too quickly for governmental bodies. Thank you for your consideration.