| Comment Number: | OL-100005 |
| Received: | 8/13/2004 8:51:49 PM |
| Organization: | Duncan Pollock Real Estate Broker |
| Commenter: | Duncan Pollock |
| State: | Not in the US |
| Agency: | Federal Trade Commission |
| Rule: | Definitions, Implementation, and Reporting Requirements Under the CAN-SPAM Act (NPRM) |
| Docket ID: | [3084-AA96] |
| No Attachments |
Comments:
There's little doubt that spam has increased rather than decreased since the CAN-SPAM act came into being. The bad guys have simply cheated their way past the rules and will undoubtedly do so whatever other roadblocks are put in their way. No one seems to yet have the answer, but an emotionally laden approach to finding a solution is unlikely to find it. What's needed, as I see it, is a brainstorming among legitimate commercial e-mailers and their ISPs who will bring an objectivity to the problem that was sadly lacking when the new regulations were brought into being. There's a decided difference between Unsolicited Commercial E-Mail that originates with genuine marketing companies and unwanted and offensive messages that don't. What needed is some way in which the distinction is recognized without putting misguided impediments in the way of businesses that are simply interested in making a living.