| Comment Number: | 516736-00006 |
| Received: | 5/17/2005 11:11:43 AM |
| Organization: | Marketry, Inc |
| Commenter: | Norm Swent |
| State: | WA |
| Agency: | Federal Trade Commission |
| Rule: | Definitions, Implementation, and Reporting Requirements Under the CAN-SPAM Act |
| Docket ID: | 3084-AA96 |
| No Attachments |
Comments:
RE: REDUCE 10 DAY CRITERIA TO 3 DAYS This is an unrealistic and overly costly burden to request of marketers. Email marketing campaigns must be scheduled, on the average, from 5 to 10 days in advance, often with multiple messages being transmitted from different opt in list sources. A 3 day requirement would be essentially impossible to facilitate, and would result in multiple suppression charges placing an undue hardship on marketers. The present 10 day requirement provides a fair and equitable protection to the consumer, adding additional costs to the marketer, which is equitable to both parties. Thanks you, Norm Swent