|Received:||5/25/2005 7:26:13 AM|
|Commenter:||Ronald D. Edge|
|Agency:||Federal Trade Commission|
|Rule:||Definitions, Implementation, and Reporting Requirements Under the CAN-SPAM Act|
Comments:What this means is that our good friends (hack, spit) at the DMA are still trying to pull the wool over the FTC's eyes. Any properly automated email system can unsubscribe a subscriber within SECONDS of receiving the unsubscribe request by spitting back an email with a confirmation request for the unsubscribe, to prevent forgeries, in which email there is a link for the recipient to click on to finish the process. Presto, chango. The FTC should be changing the rules to enforce this absolute, confirmed step, automated unsubscribe as a requirement. Further, the weasels (oh, I'm sorry, our good friends) at the DMA are further trying to avoid taking responsibility for outsourced email. You see, that way the corporate mainsleaze spammers can just keep hiring outfits without knowing or caring if their practices are ethical or legal, and not have to take the heat when it turns out they are not. This is of course absurd, and the hiring corporation sponsoring the spam can, and should take full legal responsibility.