|Received:||5/27/2005 4:18:37 PM|
|Agency:||Federal Trade Commission|
|Rule:||Definitions, Implementation, and Reporting Requirements Under the CAN-SPAM Act|
Comments:Since most of the email marketing campaigns are automated anyway, why should it take even 3-days to process opt-out requests? DMA and others just want to squeeze out a few more mailings to people who are just trying to protect their email accounts from becoming unusable due to irresponsible marketing campaigns against their wishes! Opt-out requests should be processed automatically and quickly. As for holding the entities responsible for breaking the law even if they used a third party to send out their emails that violate laws, it obviously makes sense! It should be their responsibility to check the background of companies they contract out THEIR work to! If a third party manufacturer was to bottle contaminated product for, say, Coca Cola, who should be held liable for products sold under the brand of Coca Cola?