Submission Number: 00043
Received: 11/12/2012 10:58:46 PM
Commenter: Richard Schwall
Organization: Schwartzhoff Cleaners
Agency: Federal Trade Commission
Initiative: 16 CFR Part 423 - Trade Regulation Rule on Care Labeling of Textile Wearing Apparel and Certain Piece Goods (the “Care Labeling Rule”); Project No. R511915
Attachments: No Attachments
Please, keep the care labels simple.
Today's consumer doesn't understand the care label symbols.
I was watching "Who Wants To Be A Millionaire" about 2 weeks ago.
The contestant was going for $100,000. The question was, "On a clothing "Care Label", what does a circle with an X through it mean?"
He didn't know, so he asked the audience for assistance. Only 11% of the audience had the correct answer. 37% thought it was a wash symbol.
Needless to say, the contestant chose to take his $50,000 without answering the question. He had no faith in the audience either.
Something to think about, "Professoinally Wetclean".
Consumers think "Dryell" (sorry P&G) is home "Dry Cleaning".
Are they going to try their home "Wetcleaning" as "Professional".
Please, just keep it simple and help us educate the consumer.