Submission Number: 00036
Received: 8/10/2011 10:54:55 PM
Commenter: Tom Chernaik
Organization: CMPLY, Inc.
State: New York
Agency: Federal Trade Commission
Initiative: FTC Seeks Input for Revising Its Guidance to Businesses About Online Advertising; FTC Matter No. P114506
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CMPLY, INC., submits these comments in response to the Federal Trade Commission (the “Commission”) staff request for advice and input regarding revising its guidance to Businesses about Disclosures in Online Advertising (the “Dot Com Disclosures”) originally issued in 2000. Significant changes in the media landscape require the Commission to revisit guidance in light of methods that are increasingly used in marketing within entirely new media platforms.
We strongly urge the Commission to revisit the Dot Com Disclosures to address the issues that advertisers and marketers face in the evolving digital landscape and in social media and networking. We have been working on the forefront of these issues with a mission to help advertisers and influencers comply with disclosure requirements, document their efforts and provide clear and conspicuous methods to ensure that consumers are able to easily understand the context and connections behind the messages that they receive.
We appreciate the opportunity to provide these comments to you and we would be happy to participate in workshops or answer any questions that you might have.