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<tr><td><b>Comment Number: </b></td><td>539124-00007</td></tr>

<tr><td><b>Received: </b></td><td>3/2/2009 1:18:17 PM</td></tr>

<tr><td><b>Organization: </b></td><td>Direct Marketing Association</td></tr>

<tr><td><b>Commenter: </b></td><td>Michael Signorelli</td></tr>

<tr><td><b>State: </b></td><td>DC</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td> Guides Concerning the Use of Endorsements and Testimonials in Advertising

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<tr><td><b>Attachments:</b></td><td><a href='539124-00007.pdf'>539124-00007.pdf</a>&nbsp<a href='http://www.adobe.com/products/acrobat/readstep2.html' target = _blank >Download Adobe Reader</a><br></td></tr></Table>

<hr><P><b>Comments:</b></p>The Direct Marketing Association's comments on the proposed revisions to the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.</body></html>