Submission Number: 00108 

Received: 5/31/2011 11:56:09 PM
Commenter: Rebecca Heyl
Organization: 
State: Massachusetts
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
Submission Text
We must be sure that our children are not being targeted by advertisers. When it come to targeting kids with poor nutritional "food" it becomes a life or death issue. As we have seen in recent generations there has been a terrifying increase in childhood obesity which in turn leads to many other serious illnesses in adulthood. We must stop these advertisers in their tracks, if we don't we are allowing it to continue and now the repercussions are all too clear to ignore. Sincerely, Rebecca Heyl