Submission Number: 00340
Received: 7/6/2011 10:14:08 AM
Commenter: Jennifer Balogh
Organization: Healthy & Active Before 5
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
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Dear Secretary Vilsack, Chairman Leibowitz, Director Frieden, and Commissioner Hamburg:
Thank you for your efforts through the Interagency Working Group (IWG) to reduce unhealthy food marketing to children. I am in strong support of uniform food marketing standards that will prioritize children's health, support parents, and catalyze industry to take greater responsibility for marketing strategies.
In Contra Costa County, California, we have a community action plan to prevent young childhood obesity. We asked parents and experts for their input. We got a clear reply… parent education is not enough. We need sustainable environmental change.
Parents can't do it all alone. My project, Healthy & Active Before 5 believes strong standards on foods marketed to kids will shift the balance in the right direction--towards the health of children and families.
I agree with IWG's requirement that foods marketed to children contain real-food ingredients like fruits, vegetables and whole grains, while limiting harmful nutrients such as sodium, added sugar and saturated fat. I also strongly support the IWG's comprehensive view of marketing to children, covering the wide range of approaches companies use, including online and digital mechanisms.
I thank the IWG for its strong nutrition and marketing guidelines, and urge you to finalize them by the end of the year. Childhood obesity is such an important issue.
Jennifer J. Balogh
Executive Director, Healthy & Active Before 5