Submission Number: 00421
Received: 7/11/2011 8:25:34 AM
Commenter: Karen Moller
Organization: Campbell Soup
State: New Jersey
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
As an employee of a large food oompany, and of several in the past, the nutrition standards set forth in the guidelines are so stringent that they would prevent us from marketing to children all of the foods we currently advertise to children, including those that satisfy the regulatory definition of “healthy.” Equally troubling, this is not really just a proposal about “marketing.” Rather, because the definition of “marketing to children” is so broad (e.g., it includes anything on the packaging that could appeal to children or adolescents), the commercial viability of continuing to make these products would be in serious question.
As a parent, regardless of advertising to children, I have the sole responsibility of ensuring my children make the healthy selections, and eat in moderation, the less helathy items. Yes, America is obese but parents need to take action and that is where the money should be spent - on re-training Americans how to eat, and exercise regularly.