Submission Number: 00680
Received: 7/13/2011 2:27:06 PM
Commenter: Rich Hoskins
Organization: Colborne Foodbotics
Agency: Federal Trade Commission
Initiative: Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts; Project No. P094513
Attachments: No Attachments
This new set of regulations is a bad idea!
The consumer is fully entitled to accurate information being supplied by the producers of food products. The manufacturers has a basic right to advertise the benefits of his product to the consumer. Restricting these basic entitlements is against our free rights principle.
The problem appears to be driven by a small but growing number of food producers that stretch the truth in their statements. It is unreasonable to restrict manufacturer to consumer information to correct this problem. The information will have to flow regardless of your actions and under these new restrictions it will add to the cost of food and goverment oversight expenses.
If passed, the goverment will eventually be forced to propose expensive proactive regulations to assure that the consumer gets basic info that is now flowing through present marketing channels. At that point, the goverment will finally come to the conclusion recommended below. In essence, it will be forced to police the interpretation of these new guidelines and get tough on those who violate them. In the meantime we have created another bureaucratic layer of goverment mis-organization that adds to the financial burdens we have today.
Instead, please move towards developing stronger, easy to inforce penalties to curb abuse and better serve the consumer, the manufacturer and the USA government immediately.
Thank you for your careful consideration,