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<tr><td><b>Comment Number: </b></td><td>526194-00001</td></tr>

<tr><td><b>Received: </b></td><td>10/30/2006 4:05:42 PM</td></tr>

<tr><td><b>Organization: </b></td><td>Jumping Jacks with Jill</td></tr>

<tr><td><b>Commenter: </b></td><td>Jill Pakulski </td></tr>

<tr><td><b>State: </b></td><td>NY</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Food Industry Marketing Practices to Children and Adolescents</td></tr>

<tr><td>No Attachments</td><td></td></tr></Table><hr><P><b>Comments:</b></p>Food Industry Marketing to Children Report: Paperwork Comment; FTC File No. P064504


As a nutrition educator, I am writing to commend you for your efforts to quantify the effects of marketing to kids. As requested, I would like expenditures alone does not reveal the devisiveness of unhealthy food advertising to kids. Getting the specifics on the celebrities used (how much is beyonce paid to sell pepsi?), amount for sweepstakes (the under the cap contests), peer-to-peer advertising, product placement in movies and myspace, time of advertising (as opposed to advertising time-- current findings show that kids watch more prime time adult tv than originally thought, which means this is not just a 'children's hour' issue), can make these statistics more powerful (and may help with getting these privately held companies to reveal more than they would as &quot;one lump sum&quot;).  


Thank you again for your efforts,

Jill Pakulski

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