|Commenter:||Mr. Andrew Rennick|
|Agency:||Federal Trade Commission|
|Rule:||16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures|
Comments:Misleading advertising, especially on television and radio, too easily attracts consumers by avoiding the "fine print" type details of their offers. They should be required to be more direct and upfront about the details of their offers. "Free" should only be used when the product is absolutely free.