|Received:||2/11/2008 7:11:03 PM|
|Organization:||EHS Strategies, Inc.|
|Agency:||Federal Trade Commission|
|Rule:||Guides for the Use of Environmental Marketing Claims|
|Attachments:||533431-00057.pdf Download Adobe Reader|
Comments:The basic principles of the Green Guides are important to maintain and extend to the current plethora of “green” claims appearing in the US market. • Claims need to be technically accurate and supported by scientific data. • Claims should not be misleading to the consumer insofar as they imply environmental benefit that is not and/or cannot be substantiated. Several current marketing claims are violating these basic standards and need enforcement and publicity from the FTC to ensure consumers receive good information on which to base purchases. Specific comments are attached. Georjean L. Adams, President EHS Strategies, Inc.