Submission Number: 00007
Received: 10/7/2010 11:41:47 PM
Commenter: William Airy
Organization: Poo Free Parks
Agency: Federal Trade Commission
Initiative: Guides for the Use of Environmental Marketing Claims; Project No. P954501
Attachments: No Attachments
It seems there are two parts to this problem: 1) defining "eco friendly", and 2) communicating it to the public consumer so anyone can understand it. To me, communicating the eco friendliness of a product to the consumer seems simple. Printed on the packaging, in a triangle design logo, there should be three parts representing the three primary natural elements of which can be negatively affected during production and decomposition: air, soil, and water. Within each of the three sections of the triangle, a product will receive three individual ratings reflected by one of three colors representing the eco friendliness to the soil, air, and water of both their production processes and the decomposition of the product following use. The colors could be black (not eco friendly), red (marginally eco friendly), and green (eco friendly).
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In this way, people would be able to compare two similar products by their eco friendliness, just like they do when they look at the fat content of their cookies at the grocery store. For example, Chips Ahoy or Oreos? Oreas have less fat, AND they are eco-friendlier than Chips Ahoy...what do you think? Probably nothing because filling this form out is probably just a waste of my time because no one will read it. Oh well, at leat I feel better about "trying" to contribute.