Submission Number: 00009
Received: 10/8/2010 8:48:57 AM
Commenter: Christina Erickson
Organization: Champlain College
Agency: Federal Trade Commission
Initiative: Guides for the Use of Environmental Marketing Claims; Project No. P954501
Attachments: No Attachments
I am glad this is a current project, however, I feel using the word "should" is not strict enough. Marketers/producers "should" do many things, but if they are not required, this will likely not happen. Please use stronger language, such as "will" or "are required".
Also, what is the penalty if they do not follow these rules?