Submission Number: 00018
Received: 10/13/2010 11:10:19 AM
Commenter: Jeff Dean
Agency: Federal Trade Commission
Initiative: Guides for the Use of Environmental Marketing Claims; Project No. P954501
Attachments: No Attachments
I believe this is a great chance to review what is considered a "green" or environmentally friendly/sustainable product. Some suggestions:
-Overall company sustainability. While I realize many companies want to test the waters with consumers before changing over product lines, I don't think companies that have EPA/environmentally penalties without significant progress should be able to be certified as environmentally friendly. In other words, if you make most of your profit from environmentally damaging pesticides, hormones, etc, you should not be able to call ANY of your products green. If you make your profit from poisoining the planet, you shouldn't be able to call your company sustainable because you make a few products that actually are sustainable.
-Products should have to pass stringent restrictions. If the product is made overseas where it is impossible to verify the validity of the sustainability claim, it should not be labeled "green" or sustainable.
-Make it easy for the companies that are doing the right thing to bring their products to market. Streamline the process so that companies that are doing the right thing can get the products out for the public to purchase.