Submission Number: 00052
Commenter: William Robertson
Agency: Federal Trade Commission
Initiative: Guides for the Use of Environmental Marketing Claims; Project No. P954501
Attachments: No Attachments
When is a representative or senator going to do something about web sites that use FREE as a come-on to their marketing practices when the service they offer is not FREE.
I am tired of wasting my time and energy browsing for web sites that mislead the public and refuse to answer a phone or e-mail that criticizes their practices.
I worked in advertising for 30 years and could never use the word FREE in my advertising copy unless it was absolutely true. How can internet web sites use the word FREE without any consequences?