<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.0 Transitional//EN'>

<html><head><title>534743-00021.htm</title>

<meta name='vs_defaultClientScript' content='JavaScript'>

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

<meta name='vs_targetSchema' content='http://schemas.microsoft.com/intellisense/ie3-2nav3-0'>

<meta name='Originator' content='CommentWorks'></head><body><Table>

<tr><td><b>Comment Number: </b></td><td>534743-00021</td></tr>

<tr><td><b>Received: </b></td><td>5/19/2008 12:00:10 AM </td></tr>

<tr><td><b>Organization: </b></td><td></td></tr>

<tr><td><b>Commenter: </b></td><td>Caroline Pufalt</td></tr>

<tr><td><b>State: </b></td><td>MO</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Guides for the Use of Environmental Marketing Claims</td></tr>

<tr><td>No Attachments</tr></Table>

<hr><P><b>Comments:</b></p>I think sustainability or sustainable is such a challenging concept and so difficult to apply to  dynamic and complex biological systems, such as a forest ecosystem, that the FTC should not permit its use in labeling claims.  I recommend that &quot;sustainable&quot; not be claimed as something that is  &quot;achieved&quot; in advertising or labeling  forest products or for forest management systems.  The public will likely have a concept of sustainable management as a process which retains all the natural functions and components ( flora and fauna) of a native forest. I doubt this is a claim that can be susbstantiated with confidence.   


</body></html>