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<tr><td><b>Comment Number: </b></td><td>534743-00021</td></tr>

<tr><td><b>Received: </b></td><td>5/19/2008 12:00:10 AM </td></tr>

<tr><td><b>Organization: </b></td><td></td></tr>

<tr><td><b>Commenter: </b></td><td>Caroline Pufalt</td></tr>

<tr><td><b>State: </b></td><td>MO</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Guides for the Use of Environmental Marketing Claims</td></tr>

<tr><td>No Attachments</tr></Table>

<hr><P><b>Comments:</b></p>I think sustainability or sustainable is such a challenging concept and so difficult to apply to  dynamic and complex biological systems, such as a forest ecosystem, that the FTC should not permit its use in labeling claims.  I recommend that &quot;sustainable&quot; not be claimed as something that is  &quot;achieved&quot; in advertising or labeling  forest products or for forest management systems.  The public will likely have a concept of sustainable management as a process which retains all the natural functions and components ( flora and fauna) of a native forest. I doubt this is a claim that can be susbstantiated with confidence.   


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