|Received:||08/15/2005 03:12:14 PM|
|Agency:||Federal Trade Commission|
|Rule:||Guides for the Jewelry, Precious Metals, and Pewter Industries|
|Docket ID:||To Be Added|
Comments:When purchasing platinum jewelry, consumers expect it to be real platinum as historically marketed in the United States not a new alloy that could contain up to 50% base metals. New alloys should simply not be called or referenced as platinum.