|Received:||08/22/2005 11:33:31 AM|
|Agency:||Federal Trade Commission|
|Rule:||Guides for the Jewelry, Precious Metals, and Pewter Industries|
|Docket ID:||To Be Added|
Comments:Jewelry Guides Matter No. G711001 It is confusing and harmful to the consumer to allow jewels composed of betw 500 and 850 parts per thousand to be called platinum. Platinum has inherent and intrinsic value and characteristics. Allowing metals which do not contain mostly platinum to be called such would cause tremendous consumer confusion. Also, as ISO standards call for . I believe, 850 parts per thousand or greater, there is also potential for confusion with goods imported from other countries.