|Received:||4/22/2009 10:03:32 AM|
|Commenter:||Thomas Reimel Esq.|
|Agency:||Federal Trade Commission|
|Rule:||In the Matter of Kellogg Company, a corporation; FTC File No. 0823145; Proposed Consent Agreement|
Comments:Today, April 22, 2009 I was shocked to see yet another of these false and deceptive ads for Kellogg's Mini-Wheats aired on the Philadelphia region's NBC affiliate, KYW. I am frankly incensed that during the comment period prior to the proposed consent order, that Kelloggs would have the temerity to get one last gasp of this blatantly false nonsense on the airwaves. While I understand that the order is not yet in force, there is no real reason that the FTC couldn't make it clear that a necessary pre-condition to the avoidance of prosecution by consent is that the actual offending ads stop forthwith. What, exactly, is the point of these settlements if they don't in fact get this garbage off the airwaves in a timely fashion? If these consent orders are this toothless, try another method.