|Agency:||Federal Trade Commission|
|Rule:||16 CFR Part 425: "Rule Concerning the Use of Prenotification Negative Option Plans"|
Comments:Televised advertisements have become so blatantly misleading that it should be criminal. For example: 1. "The small print" is too small to read in the short time it is displayed. 2. Trial offer prices may be misconstrued to represent the total price by some individuals as the actual selling price is never disclosed up front. 3. Fake or unqualified professionals are used to mislead customers. 4. "BUT WAIT" add-on product dollar values are grossly overstated and the additional handling charges are not disclosed up front.