Submission Number: 00122
Commenter: Dane Foust
Agency: Federal Trade Commission
Initiative: Proposed Consent Agreement In the Matter of Phusion Projects, LLC; Jaisen Freeman; Christopher Hunter; and Jeffrey Wright; FTC File No. 112 3084
Attachments: No Attachments
As an educator on a college campus, it greatly disappoints me when a business can create and market what I consider to be a public health hazard under the guise of free trade. Colleges and universities have worked hard to educate students on the hazards of alcohol misuse and underage drinking. When a company (with apparently no social conscience)can knowingly market a product that has such negative health and social consequences, without regard for its impact other than the company's financial bottom line, its time for the government to intercede. In my mind, this is the case for the makers of Four Loco. After having multiple Attorneys General file suit against them in the past, apparently they have rebranded and repackaged the same health hazard and are seeking the support of the Federal Trade Commission to reintroduce their product. I urge you to look carefully at Four Loco's efforts to reintroduce a public health hazard. On my campus Four Loco is known as "Blackout in a Can" and "Alcopop". We did away with Joe Camel being marketed to children, we can also stop the "Blackout in a Can" from being marketed to young people!
I would encourage you to consider the following facts about Four Loco:
1. Four Loco endorses 2.5 drinks as an acceptable single-serving size drink.
2. Four Loco assumes that listing the number of standard drinks in one container will prevent drinkers from consuming the entire carbonated can at one time.
3. Four loco assumes that putting a resealable cap on a single-serving container will effectively discourage drinkers from consuming the entire can at one time. These products are sold in convenience store coolers, intended for immediate consumption.
4. This 'alcopop' has a 12% alcohol content meant to confuse users.