Submission Number: 00224
Received: 11/1/2011 4:03:57 PM
Commenter: Amy Voelker
Agency: Federal Trade Commission
Initiative: Proposed Consent Agreement In the Matter of Phusion Projects, LLC; Jaisen Freeman; Christopher Hunter; and Jeffrey Wright; FTC File No. 112 3084
Attachments: No Attachments
Please reconsider the packaging requirements for products like Four Lokos, distributed by Phusion Projects. Today is the 15 month anniversary of the deaths of my 51 year old husband, Roy McConnell, my two step sons, Roy (29) and Nathan (24), and my 19 year old son Kelly McConnell at the hands of a 20 year old drunk driver. That driver drank at least one Four Lokos before speeding at twice the speed limit, running several red lights, and crashing into the car carrying my family. I believe the caffeine and the idea that one Four Loko = one regular beer provided the fuel that caused this accident. That 20 year old is facing a possible 44 years in a Florida prison, ruining his life also, due to the need of Phusion to market its inexpensive alcohol to those who can only afford a $3 high.
On the day of the crash, August 1, 2010, my four month old grandson Roy IV and 2 1/2 year old granddaughter Kayla lost their fathers. Two young women lost their husbands of only a few years. My son Kelly had a steady girlfriend and a bright future at the University of Miami. He was an excellent student and a rugby player. Numerous relatives and friends mourn their loss. Our community was greatly impacted.
Please reconsider your decision in this matter. Single serving packaging. Immediate change to reclosable cans. Fines to pay for education of high school students, since cheap alcohol attracts underage drinkers.
I know the impact of Four Lokos. I'm living in the grief. Knowing how it feels, I don't want another family to endure such a loss.