Submission Number: 00017
Received: 12/1/2010 9:07:35 PM
Commenter: david lyons
Agency: Federal Trade Commission
Initiative: A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
Attachments: No Attachments
I am in favor of a total "do not track " policy. I know where I want to shop or browse and I do not need an advertiser to direct me to his product. Knowing that it took forever for my DO NOT CALL privacy option to work, I hope that the FTC will make it simple to get the full effect of DNT. I do consider tracking an intrusion of my privacy because if they can track my movements, the can certainly identify me through my computer and email address. If this effects data collection agencies and changes their bottom line, I am not concerned about that issue. Stopping tracking will effect very few workers since this is largely done by computer robots anyway. If companies go out of business as a result of DNT, that is the nature of provate enterprise.
In the end, it might prove cheaper for consumers since companies pay for advertising and users want to avoid the advertising, so it could be a win-win situation. Product cost would not have to reflect the cost of bypassed advertising.
In any case, any tracking should only be done with MY permission, so I should have the immediate ability to indicate yes or no. It is time to start controlling business practises in all venues. In fact, the business community should have absolutely no say in this matter because it only effects the privacy of on-line users, who should have total say in this matter.
Thank you for allowing me to present my argument AGAINSAT tracking.