Submission Number: 00189
Received: 12/14/2010 6:34:41 PM
Agency: Federal Trade Commission
Initiative: A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
Attachments: No Attachments
I agree with some of the blogs out there. Consumers should have the opt-in or opt-out choice for online tracking either by tracking cookies, keyed in data online at various websites, or by other electronic means & the hosted website need to explain the policy in simple term without all the legal terms that most consumers do not understand. A brief check box that includes a short summary of the options should be included. It's not the government or the web vendors' responsible to spell it out for everybody, but the language of the opt in, or opt out should be simple.