Submission Number: 00200
Received: 12/29/2010 6:46:33 AM
Commenter: Philippa Strum
Organization: City University of New York
State: District of Columbia
Agency: Federal Trade Commission
Initiative: A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
Attachments: No Attachments
The proposed "Do Not Track" mechanism is a very welcome idea, and one that is much needed to protect consumer privacy. The accumulation of data about what individuals look at and what they choose to buy, by businesses, endangers the kind of control over one's personal information that Americans rightly take for granted. I very much hope this proposal will be adopted.