|Agency:||Federal Trade Commission|
|Rule:||Privacy Roundtables - Comment, Project No. P095416|
|Attachments:|| 544506-00118.pdf Download Adobe Reader|
Comments:Every day there are news articles decrying the paucity of solutions to the online privacy issue. Most efforts lay the problem on the wrong end of the sales and data transaction process. It really needs to come from the grassroots, not from Congress, the Commission, or by voluntary measures taken, willy-nilly, by marketers and the websites that serve them and where natural conflicts of interest lie. This comment proposes a project so large in scope that it can only happen with the express endorsement and leadership of our Federal government – starting with your agency. With that endorsement I will finance and build it for the government, for private industry, or some hybrid combination. We will start with a clean slate platform that can adopt and adapt to virtually any appropriately related policy, technology, service or system that the future may present. For purposes of this discussion I will refer to this project as “C4D” (“CashForData”). C4D represents an optimal application of the Internet’s true core capability: To provide the most efficient and effective means of collecting, controlling/protecting and disseminating data: in this case, personal data. Like any business, technological or market phenomenon, the Internet has entered its next phase of maturation; one which demands realistic business models that focus on a single, critically important, aspect of a business’s or retail consumer’s needs. In this case, it is consumer privacy matched by marketer’s desire to know them better. In both online and offline instances, C4D provides a comprehensive and profitable solution to the consumer privacy issue. It empowers any individual or organization to control and benefit from personal information that can be used to their benefit or to their detriment. All that’s needed to move this forward is a meeting. The FTC has already admirably demonstrated its willingness and ability to execute such a protective system in the form of its national do-not-call database ...