Mon, May 7, 2001 9:09 AM
Subject: Cigarette and Smokeless Tobacco Reports
Dear Commission members,
YES the reports requiring the tobacco industry to disclose expenditures related to advertising is defenitely useful and YES these reports absolutely should continue.
For example, the fact that the top three advertisers of cigarettes happen to be the top three brands smoked by teens is useful information when exposing tobacco industry influence over teen smoking behavior. If we truly want to reduce youth smoking then we must show young people how they are being manipulated by advertising. Without the information about what the tobacco industry is spending on advertising we can not show the link between said advertising and teen brand loyalty.
Therefore, please continue to require the tobacco industry to disclose information regarding their advertising of tobacco products.