|Received:||12/5/2004 1:01:41 PM|
|Subject:||Trade Regulation Rule on Telemarketing Sales|
|Title:||Notice of Proposed Rulemaking, Request for Comment|
|CFR Citation:||16 CFR Part 310|
Comments:Please, please do not allow pre-recorded phone messages. They are particularly infuriating because many of them are intended for a roommate, but my life is interrupted. In many areas of life, we consumers are barraged with advertisements, and the response from marketers has been more and mroe invasive ads. Not more thoughtful, not opt in, but we now have posters in bathrooms, animations on websites and all manner of public display. But shouldn't my home be sacrosanct? Advertisers don't have a right to come on my property, to be invited for dinner. Consumers are still charged for caller id, and have no way to put up a sign saying go away, don't call me again. Much of the current policy assumes that if a customer repeatedly shops (a pre-existing business relationship) somewhere that they like that place, and that this fondness implies a desire to hear from the store. No! People make purchases for all sorts of reasons: location, speed, lack of alternatives - none of these imply that we want our lives interrupted. Marketers have no desire to purchase the right to call customers because they couldn't afford it. Please, please don't give it away.