|Received:||12/1/2006 1:32:34 PM|
|Organization:||Effingham Daily News|
|Subject:||Telemarketing Sales Rule|
|Title:||Request for Public Comment|
|CFR Citation:||16 CFR Part 310|
Comments:The Federal Trade Commission proposal to amend the current Telemarketing Sales Rule (TSR) to explicitly prohibit all prerecorded sales and telemarketing calls to consumers will have an immediate adverse and unfair effect on small market newspapers. We have found these messages to be a useful means of communication in reaching expired subscribers. We have found recorded messages to be a potentially useful tool in reaching our network of carriers, haulers and distributors. There are no other alternatives for a small business that are equally effective or economical. The ruling will significantly impact small newspapers with limited staff that have come to rely on this technology to save money. Pre-recorded message services of this type hold the promise for smaller market newspapers of saving man hours. These services offer us the capability of contacting several phone numbers simultaneously with a consistent, professional-sounding message. As a small operation looking to curtail overtime and cut costs we utilize these services as an automated retention department. We do not want to lose the ability to use this type of service. To not have the capability to use the service would cost our operation in overtime and potentially lost sales. I believe the FTCs decision is short-sighted and would urge the policy-makers in Washington to reconsider.