| Comment Number: | 525547-00464 |
| Received: | 12/14/2006 1:12:47 PM |
| Organization: | Community Newspaper Holdings, Inc. |
| Commenter: | JoAnn Reed |
| State: | AL |
| Subject: | Telemarketing Sales Rule |
| Title: | Request for Public Comment |
| CFR Citation: | 16 CFR Part 310 |
| No Attachments |
Comments:
My comments support why the FTC should NOT ban recorded messages for readers throughout the newspaper industry. The most important fact to consider is when newspapers are delivered to homes of our readers, a personal relationship has been established through our daily contact. To have communication (verbal, written, recorded) with them is not considered an intrusion in their home. When you consider the communication that takes place daily with readers in our communities, newspapers have a unique role with their customers. They call readers for clarification on quotes they have obtained, to follow up on information provided to them, to check for clarity, etc. Recorded messages from their hometown newspaper are not a surprise to households in the newspaper delivery area. In addition, the recorded message is viewed as an extension of customer service that newspapers provide to their readers. Lastly, if the ban is implemented, it will have a significant impact on small businesses in communities across the country.