With nearly 60 million adults already online in the United States and Canada, 10 million of whom have purchased goods or services online, cyber-advertising burgeoning, and numerous new commercial sites opening daily, it is safe to say that the Internet has "arrived" as a medium for commerce. Of course, the Internet poses many challenges beyond the mere control of fraud, not the least of which is the potential invasion of privacy. Maturing technologies--cybercash, encryption methods, advanced search engines, and blocking technologies, to name a few--are beginning to allay consumer concerns and converging to open the door to massive Internet commerce. The FTC is working to meet the challenge this new medium poses for safe and secure transactions. Much of the opportunity for honest Internet entrepreneurs, however, may be lost if consumers fear commerce on the Internet due to fraud. It is in all our interests--business, government, and consumers--to place a high priority on preserving the safety of the Internet.