Displaying 221 - 240 of 540
Effects of a Bristol Windows Advertisement with an “Up To” Savings Claim on Consumer Take-Away and Beliefs
Authors
Manoj Hastak, Ph.D. and Dennis Murphy, Ph.D.
An FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results
File
120629bristolwindowsreport.pdf
(181.22 KB)
Related Press Releases
Consumer Sentinel Network Data Book for January - December 2011
File
Sentinel CY-2011
(4.04 MB)
Related Press Releases
2011 Federal Trade Commission Report to Congress on Ethanol Market Concentration
File
Text of the Report
(70.76 KB)
Related Press Releases
Displaying 221 - 240 of 540