To Promote Innovation: The Proper Balance of Competition and Patent Law and Policy
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Executive Summary
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Report
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The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials
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Visuals: Blue Booklet
(451.69 KB)
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Visuals: Green Booklet
(334.23 KB)
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Visuals: Orange Booklet
(333.7 KB)
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Visuals: Purple Booklet
(55.32 KB)
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Visuals: White Booklet
(339.04 KB)
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Visuals: Yellow Booklet
(389.04 KB)
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Questionaire A
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Screener
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Alcohol Marketing and Advertising: A Federal Trade Commission Report to Congress (September 2003)
The Conferees of the House and Senate Appropriations Committees directed the Federal Trade Commission to study the impact on underage consumers of ads for new flavored malt beverages, and whether the
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Displaying 421 - 440 of 545