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Mark Hertzendorf

Mark Hertzendorf

Economist

Bureau, Office or Division

Antitrust

Phone

Email Address

mhertzendorf@ftc.gov

Selected Publications

"Authorized Generic Drugs: Short-Term Effects and Long-Term Impact," 2011.
"Price Competition and Adverstising Signals: signaling by competing senders," with Per Baltzer Overgaard, Journal of Economics & Management Strategy, 2001.
"A Game Theory Model of Celebrity Endorsements," FTC Working Paper, 1996.
"Recursive Utility and the Rate of Impatience," Economic Theory, 1995.
"I'm not a high-quality firm - But I play one on TV," Rand Journal of Economics, 1993.

Selected Casework

Boston Scientific and BTG, In the Matter of

Reckitt Benckiser Group PLC

Integra Lifesciences and Johnson & Johnson, In the Matter of

Abbott Laboratories and St. Jude Medical, In the Matter of

Hikma Pharmaceuticals PLC, In the Matter of

Selected Reports

Authorized Generic Drugs: Short-Term Effects and Long-Term Impact: A Report of the Federal Trade Commission

Education

University of Rochester

PhD Economics

1991

SUNY-Oswego

BS Mathematics/Economics

1986

Fields of Interest

Industrial Organization
Antitrust
Pharmaceuticals
Medical Devices
Advertising
Signaling Games
Capital Theory

Professional Experience

Economist
Federal Trade Commission
1992-present

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