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If you’re deceiving consumers, the FTC means business: exploring the recent settlement with MediaAlpha

Are you a collector of lead data, a seller of leads, or a purchaser of leads? There’s something for you in today’s FTC settlement with MediaAlpha. The FTC alleges that the online lead generation company misled consumers interested in health insurance into sharing personal information MediaAlpha then sold to telemarketers. As a result, consumers were allegedly bombarded with millions of illegal robocalls, live telemarketing calls, and other unlawful sales tactics.

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