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May12

Hispanic Consumer Outreach Forum

The FTC and the U.S. Department of Justice's Office for Victims of Crime hosted a workshop on strategies for effective and high-impact education and enforcement to protect Hispanic consumers from...
Report

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)

Date
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials...