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Procter & Gamble Company and The Gillette Company, In the Matter of

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Last Updated

April 28, 2006

In the Matter of The Procter & Gamble Company and The Gillette Company

FTC Matter/File Number

0510115

Docket Number

C-4151

Enforcement Type

Part 2 Consents

Case Summary

The consent order permitted The Procter & Gamble Company’s acquisition of rival consumer products manufacturer The Gillette Company, provided the companies divest: 1) Gillette’s Rembrandt at-home teeth whitening business; 2) P&G’s Crest SpinBrush battery-powered and rechargeable toothbrush business; and 3) Gillette’s Right Guard men’s antiperspirant deodorant business. In addition, P&G must amend its joint venture agreement with Philips Oral Health Care, Inc. regarding the Crest Sonicare IntelliClean System rechargeable toothbrush to allow Philips to independently market and sell rechargeable toothbrushes.

Case Timeline

April 28, 2006

Commission Letter Approving the Divestiture of the APDO Assets by Procter & Gamble to The Dial Corporation (43.58 KB)

PRESS RELEASE: Commission Staff Provides Comments to FDA on Whole Grain Labeling Statements; FTC Issues Notice of Proposed Rulemaking on DNC Registry Fee Changes

February 28, 2006

Petition of the Procter & Gamble Company For Approval of Proposed Divestiture (10.26 MB)

PRESS RELEASE: Commission receives petition from Procter & Gamble Company to approve divestiture related to Gillette acquisition

December 16, 2005

Commission Letter Approving Proposed Divestiture Of The Rembrandt Assets To Johnson & Johnson (30.55 KB)

Decision and Order (257.91 KB)

Order to Maintain Assets (38.89 KB)

Complaint (19.28 KB)

PRESS RELEASE: Announced Actions for December 16, 2005

November 8, 2005

Petition of Procter and Gamble For Approval of Proposed Divestiture Of The Gillette Company's Rembrandt Business To Johnson & Johnson (Public Record Version) (11.34 MB)

PRESS RELEASE: Announced Action for November 8, 2005

September 30, 2005

Agreement Containing Consent Orders (14.44 KB)

Decision and Order (148.83 KB)

Order to Maintain Assets (38.89 KB)

Complaint (19.28 KB)

Analysis of Agreement Containing Consent Orders to Aid Public Comment (25.08 KB)

Letter Approving Appointment of Interim Monitor (21 KB)

PRESS RELEASE: FTC Consent Order Remedies Likely Anticompetitive Effects of Procter & Gambles Acquisition of Gillette