Case Summary
The Federal Trade Commission has filed suit against fast-food chain Burgerim, accusing the chain and its owner, Oren Loni, of enticing more than 1,500 consumers to purchase franchises using false promises while withholding information required by the Franchise Rule.
In a complaint filed on the FTC’s behalf by the Department of Justice, the FTC alleges that Burgerim and Loni recruited potential franchisees by pitching the opportunity as “a business in a box,” that required little to no business experience, downplaying the complexity of owning and operating a restaurant. According to the complaint, many consumers paid Burgerim between $50,000 and $70,000 in franchise fees, and the company targeted veterans with discount programs to lure them into the business. The complaint also alleges that although BurgerIM pocketed tens of millions of dollars in such fees, the majority of the people who paid them were never able to open restaurants.