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September 23, 2003

September 22, 2003

September 20, 2003

Report

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement (The Endorsement Booklet Study)

Date
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials...

September 19, 2003

September 18, 2003

September 17, 2003

Do Not Call Registrations Exceed 50 Million

Date
Consumers have registered more than 50 million phone numbers with the National Do Not Call registry, and in anticipation of the October 1 compliance requirements, nearly 5,000 telemarketers have...

FTC Settles with Cross Border Con Artists

Date
In an ongoing crackdown on cross-border con artists, the Federal Trade Commission and Canadian law enforcers have settled two separate cases with operators who targeted senior citizens in cross-border...