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January 19, 2010

January 17, 2010

Report

Consumer Take-Away From Print and TV Advertisements for DanActive: A Mall Intercept Study

Date
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically...

January 15, 2010

January 14, 2010

Jan14

Horizontal Merger Guidelines Review Project

The Department of Justice and the Federal Trade Commission (FTC) solicited public comments and held joint public workshops to explore the possibility of updating the Horizontal Merger Guidelines that...