FTC, Industry Group Sponsor Advertising Law Workshop in Chicago

On Tuesday, March 22, 2005, the Federal Trade Commission and the Electronic Retailing Association will host the seventh in the FTC’s series of back-to-basics workshops about complying with truth-in-advertising laws, Green Lights & Red Flags: FTC Rules of the Road for Advertisers.

At the workshop, a roster of distinguished speakers will help marketing executives, business owners, law firm generalists, and in-house counsel learn about the latest developments in advertising compliance. Green Lights & Red Flags will run from 9:00 AM to 4:30 PM at the Drake Hotel, 140 East Walton Street, Chicago, Illinois. Lee Peeler, Deputy Director of the FTC’s Bureau of Consumer Protection, will be the keynote speaker.

Topics to be discussed at the workshop include:

• The Bottom Line on Fine Print: Effective Disclosures in Advertising
• The Science of Compliance: Substantiating Health and Safety Claims
• Rebates, “Free” Offers, and Other Product Promotions
• DOT.COMpliance and CAN-SPAM: Special Considerations for E-tailers
• Information Privacy and Security
• Practical Advice for Companies Under Investigation
• The FTC’s National Do Not Call Registry
• The National Advertising Division of the Better Business Bureau: Resolving Disputes Without Litigation

This event is open to the public. The registration fee of $100 includes continental breakfast, lunch, and a CD-ROM of all workshop materials. Seating is limited, so visit,
www.ftc.gov/chicagoadseminar for registration information.