FTC, Better Business Bureau, and New York City Bar to Sponsor Advertising Law Workshop

On Thursday, April 27, 2006, the Federal Trade Commission, the Better Business Bureau Serving Metropolitan New York, and the Consumer Affairs Committee of the New York City Bar will present a half-day “back-to-basics” workshop about complying with truth-in-advertising laws. The workshop, entitled Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers, will feature a roster of national experts discussing the latest developments in advertising law for business owners, marketing executives, and in-house counsel.

Topics to be discussed at the workshop include:

• The Basics of FTC and BBB Advertising Standards: The rules of the road for marketers
• Avoiding a Promotion Commotion: Best practices for “free” offers, rebates, commercial e-mail, and telemarketing
• The Secure Entrepreneur: Data security and consumer privacy
• When Your Competitor Crosses the Line: Self-regulation or litigation?
• The Science of Compliance: Substantiating health and safety claims
• If the Law Enforcers Come to Call: The inside story on FTC, State Attorney General, and Department of Consumer Affairs investigations

Green Lights & Red Flags is presented in partnership with the American Association of Advertising Agencies, the Advertising Club of New York, Asian Women in Business, the Direct Marketing Association, the Electronic Retailing Association, the Manhattan Chamber of Commerce, the Manhattan Hispanic Chamber, and the Promotional Marketing Association.

The workshop will be held at the New York City Bar Building, 42 West 44th Street in New York, and will run from 8:15 AM to 1:00 PM. The admission fee of $20 ($15 for members of participating organizations) includes continental breakfast and a CD-ROM of all workshop materials. To register, visit www.ftc.gov/nyadseminar.