FTC, Seattle University School of Law to Sponsor Advertising Law Workshop

A one day “back to basics” workshop on complying with truth-in-advertising laws is being presented on Friday, May 19, 2006, by the Federal Trade Commission’s Northwest Region and the Seattle University School of Law. Green Lights & Red Flags: FTC Rules of the Road for Advertisers, features a roster of national experts discussing the latest developments in advertising law for attorneys, business owners, and marketing executives. The Honorable Rob McKenna, Attorney General of Washington, is the keynote speaker.

Topics to be examined at the workshop include:

• FTC Advertising Law: Understanding Advertising’s Rules of the Road;
  
• Avoiding a Promotion Commotion – Practical advice on complying with the CAN-SPAM Act, the Telemarketing Sales Rule, and FTC law on advertising rebates and “free” offers;
  
• The Secure Entrepreneur: Data Security & Consumer Privacy;
  
• Keeping Your Client Compliant – A “dotting the i’s and crossing the t’s” checklist to use before rolling out a new advertising campaign; and
  
• Comparative Advertising: NAD, The Lanham Act, and Class Actions

Green Lights & Red Flags will be held in Room C-5 of the Seattle University School of Law, located at 12th Avenue and East Columbia Street in Seattle, and will run from 8:30 am to 4:00 pm. The admission fee of $125 ($100 for Seattle University alumni) includes continental breakfast, lunch, and a CD-ROM of all workshop materials. Attorneys may qualify for 5 hours of CLE credit.

To register, visit ftc.gov/greenlights.