Statement of Federal Trade Commission Chairman Deborah Platt Majoras on the Council of Better Business Bureaus' Children's Food and Advertising Initiative

“I am highly encouraged by the Council of Better Business Bureaus’ initiative on children’s food and beverage advertising, and I commend the Council for taking these important steps. The Federal Trade Commission and the Department of Health & Human Services’ workshop and report on food marketing to children challenged the industry to develop creative self-regulatory programs. This new program, in addition to clarifications to the Children’s Advertising Review Unit guidelines, shows real promise, and I hope will encourage more competition in developing and marketing healthier products that are attractive to kids and their parents. The FTC works closely with a number of self-regulatory programs, and will be watching closely to see whether this program results in meaningful improvements in food and beverage advertising to children.”