Commission Seeks Public Comments on Food Marketing Targeting Children

Publication of Federal Register notice: The Commission has approved the publication of a Federal Register notice requesting comments on a proposal to collect information from food and beverage companies and quick service restaurants on marketing activities and expenditures targeted toward children and adolescents. According to the notice, the comments will be considered before the FTC submits a request for Office of Management and Budget review of the proposal under the Paperwork Reduction Act. The notice accordingly provides background on the purpose of the proposal, details the types of proposed information requests, and tells interested parties how and where to submit their comments. Comments are due to the Commission on or before December 21, 2006.

The Commission vote approving publication of the Federal Register notice was 5-0. A copy of the notice can be found as a link to this press release and on the FTC’s Web site. (FTC File No. P064504; the staff contacts are Mary Johnson, Bureau of Consumer Protection, 202-326-3115 and Rielle Montague, Bureau of Consumer Protection, 202-326-2645).

Copies of the documents mentioned in this release are available from the FTC’s Web site at http://www.ftc.gov and from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580. Call toll-free: 1-877-FTC-HELP.