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In the Matter of VNU N.V.
FTC Matter/File Number
9910319
Docket Number
C-3900
Enforcement Type
Part 2 Consents
Case Summary
VNU N.V. settled antitrust concerns that its proposed acquisition of Nielsen Media Research, Inc. would restrict competition in the market for advertising expenditure measurement services in the United States. The order requires VNU to divest its Competitive Media Reporting division, the nation's largest supplier in the specialized market.